I’m not a removal firm. That’s rather the point.

I’d been reading bits about spray foam for a while before I started this. The more I read, the more it felt like people were being left to find out the hard way. Most homeowners don’t know what removal should cost, that a report can sometimes do instead, or what a quote ought to include. There are holes everywhere, and people fall into them.

I’ll be straight with you: it hasn’t happened to me, or to anyone close to me. But I’ve seen it. A few years back I was renting in an old Victorian terrace in Chester. Helping my landlady up in her loft, I remember spray foam all along the rafters. She’d had a new roof put on, and the foam went in with it. I think damp was part of the reason, though I never found out for sure. It stuck with me.

When I looked into the trade properly, I got that mechanic feeling. The sharp intake of breath, then a number with nothing behind it. Quotes that differ by thousands with no breakdown. Firms that never mention the cheaper route. It isn’t open enough.

So I built what I’d want if it were my house: real prices, what quotes leave out, and a straight answer on whether the foam needs to come out at all. I sit in the middle. I don’t remove foam, and you pay me nothing.

For the last two years I’ve run the marketing for a pest control firm. That means I’ve read what hundreds of paying customers typed into Google, at what hour, and which of them went on to book. I know what people are looking for when they’re worried about their home, and how often they’re given a price with no explanation.

I’m a DMI Certified Search Specialist. I’ve never removed any foam, and I won’t pretend otherwise. What I can do is find the numbers, check them, and put them in one place.